The 100K Challenge · October

Nearly 300 million
views. Zero talking
head videos.

I built three accounts across 5 niches and two platforms, TikTok and Facebook, to nearly 300M organic views using one format: 5-second text-over-b-roll clips. Minimal editing skills required. This October I'm teaching the exact method inside a 31-day challenge.

Get the free teaser guide → See the October challenge

Why listen to me
about a faceless account?

Because I'm not a marketer who studied this from the outside. I run three separate faceless-style accounts right now, and across all of them I've worked in 5 completely different niches on both TikTok and Facebook, and I don't do talking head videos. Same format every time: a clip of b-roll, five seconds of text on screen, and a hook that stops the scroll. That's it. It's the most replicable content system I know, which is exactly why it's teachable.

~300M
Organic views across
3 accounts, 2 years
5
Different niches,
TikTok + Facebook
<1%
Talking head
videos
Free

5 teasers from
The B-Roll Method

A short, free breakdown of the hooks, structure, and posting habits behind the clips that got me here. No fluff, no 45-minute video, just the parts you can use on your next post.

The format

The same three
moves, every time.

1
Pick b-roll that matches the mood
Dynamic video with no-editing that takes minutes to shoot. This is what makes it feel produced instead of like a PowerPoint.
2
Write a hook that stops the scroll immediately
The first line on screen is the only thing standing between a scroll and a watch. It carries almost the entire performance of the post.
3
Post on a rhythm, not a whim
Consistency beats production value, but consistency looks different for everyone. Batching a month of content in one sitting works for some people and burns others out. Post one at a time if that's what keeps you showing up. The schedule that compounds is the one you'll actually stick to, not someone else's system.
Proof of system

One method.
Five different niches.

@my3sonscallmedad
@my3sonscallmedad
Dad & family content
@thechristmasaesthetic
@thechristmasaesthetic
Seasonal aesthetic content
@themousescouts
@themousescouts
Disney family content
October · Founding Cohort

The 100K Challenge

31 days. One goal: post your first B-Roll Method content and get your first 100,000 views. You bring the willingness to post daily, I bring the exact system, feedback, and a community doing it alongside you.

Regularly $159/mo
October Challenge Special
Month-to-month
$129/mo
Cancel anytime
Best value
Annual subscription
$89/mo
Billed annually · founding rate, locked in
Join The 100K Challenge →
Starts October 1 · Limited to keep feedback personal
Questions

Before you join

Do I need to show my face?
No. That's the entire point of the method.
What if I don't hit 100K views?
The challenge is about building the habit and the system correctly, views follow from consistency. You'll leave with a real posting system either way, not just a number.
What happens after the 31 days?
You'll have first access to an ongoing membership to keep going with more advanced content, AI production tools, and continued feedback.
Do I need any editing experience or expensive gear?
No. The entire format is built to be shot and edited on a phone in minutes, that's why it's easy to stick with.